Visual Merchandising: The Aid For Boosted Sales
With quieter months going through as of now, it becomes significant to work on existing sales patterns and other methods to boost the sales. The e-commerce platform has grown over the years and thus has seen a good amount to raise during such periods. But, that’s not the case with the physical stores.
But there is nothing much to fret about as the average customer spending is more than the online stores. This highlights a great opportunity for such offline or physical stores by gaining the upper hand via a change in traditional working methods. Apart from this, visceral experiences, that is, the sense of touch and smell any customer uses to buy a product overpowers the purchases made through the online store.
This brings in the concept of visual merchandising into reality, which includes the art of creating impactful displays. Strengthening the visual merchandising strategy via the entire focus on customer reviews and interpretation can help boost the sales even during the dark days. Here are some top tips to increase sales using the visual merchandising strategy.
- Use the customer-oriented data.
Customer’s product and store reviews are a vital part in deciding the course of offline business. Also, information and data regarding the customer purchase pattern influence the inventory and the goods in the display. If customers are inclined towards a particular category of goods, then it is profitable to add such products in the display, which is nothing but the visual merchandising.
If not customer data, then the sales or inventory also reveal the customer purchase pattern to an extent such as the best seller of the week, size, and design sold the most and much more.
- Complete the visual.
In the case of clothing outlets, it is vital to use visual merchandising for providing the best fits and designs to the customers. Alongside casual displays, you should focus on completing the entire look using suitable jewelry, shoes, hats, and shoes. This restricts customers from holding back and buying the products. It is one of the most dependable ways to increase the clothes sale.
- Using the rule of three.
The rule of three suggests that our brains retain things if presented as a set of three. Thus, the goods can be clubbed into three, especially mannequins, such that the tallest is in the middle and the other two on sides. Also, you can try experimenting with texture and colors to create a lasting impact. This is an excellent way to boost clothes sale.
Wrapping it up
Such visual merchandising strategies feel incomplete without using PDQ (Process Data Quickly) machines to outshine the shopping experience for the customers. The machines are designed for quick payment transfers through credit card or debit card. You can get your PDQ machine at Pay2Day at minimal charges. The best thing about buying machines from Pay2Day is the available variety. There are three machines offered by them that are Countertop, Portable, and Mobile PDQ machines based on your preference and feasibility.